The characters in 'Welcome to the City' are all blue collar workers stuck with jobs in the City Works Division. Basically they are multipurpose problem solvers that the city pays (very little) to go out and take care of whatever issue needs taken care of. Many times things get messy and there is a pretty high casualty rate among the Work Crews.
This of course got the attention of the corporate profiteers who saw that there was a way to make money off of this. So on came the camera crews and the reality show (and many spin offs) called "CWD". Capturing the events of what happens during their missions and mishaps along the way. Sometimes it's filmed and played later, other times if it gets really hot they can livestream what is happening. With multiple shows on multiple channels there is something going on 24/7. It's the most popular viewed broadcast in the city.
So during gameplay there may be cues from the camera cue to address the camera and thus the audience at home. Telling the people what is happening, answering questions from the hosts in the save little studio booths or maybe even to spit out a blatant product promotion.
Crews can get sponsored by all the various companies trying to get their names on the television as much as possible. It earns the studios quite a bit of cash but it does trickle down a little bit into the wallets of the various Work Crew members. If they manage to do well they can get a better stake of the payout and maybe even a few job offers on the side in promotions doing commercials or public appearances.
In the City you are important, but only as long the ratings say so.
So one of the goals is to provide a nice little selection of potential sponsors that the players could net for their characters. Using some that I cooked up for Sla Industries and Cyberpunk 2020 in the past as the basis and then adding to that list here and there.
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